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There's another emerging brand on the block and that brand is Signature Element. The brand takes pride in its unique aesthetic and captivating visuals but they're also building a stack of signature pieces that juggle innovation, creativity and quality. These include: Joint stash key ring - The brand's playful take on smoking and its overall culture. The Hoonderwear - A hoodie with a thong-like hood, where the hoodie can also be worn as underwear. Zip Hoodie - complicated Zip-Up hoodie with distressed seams, custom woven cuffs and garment dyeing. Pink Jacket - featuring Brigitte Bardot with her husband Gunter Sachs on the print: French beauty icon and photographer. This printed fabric was randomly found at a warehouse which the brand scanned and embedded into their own jacket. Headphones beanie - due to be released early fall SE Carved Buckles - which is a tribute to early 00s fashion The Hooded bag - playing on the notion of hoods again where it's now being transformed into a bag. Pierced tanktops - stemming from the brand's love for printing textures and objects on clothing. SE Stool - A functional chair you're able to take apart and put together. Which pieces are you feeling the most? Let us know

Drama Call recently dropped a new campaign video showing us why their garms are the heaviest in the game. With the hoodies weighing over a kilo in weight, Drama Call take on a men’s club in which a series of bodybuilders aim to bench press Drama Call’s Hoodies. Their USP of owning the “Heaviest Trackeh’s” runs deep in Drama Call’s DNA and this video shows off that status in a causal and ironic way, without trying too hard to make that it known. It also shows the brands personality maintaining a light hearted and communal spirit, something that is rooted in Mancunian culture. Drama Call had a crazy year last year with their slew of events and activations strengthening their love and admiration from the city of Manchester. That momentum is only continuing with this campaign. Some of the BTS.

What's Dropping This Week? I got you MONDAY 11TH MARCH 2480 Carton Cardigan Southern Yankee Drop TUESDAY 12TH MARCH Outlaw USA Shuriken Trucker Cyvist Restock Drop WEDNESDAY 13TH MARCH Berlinc Drop Pushpull Drop SDWS Jean Drop Pierre Bassene Tracksuit Drops Tundxm Leather Tote Bags FRIDAY 15TH MARCH Aion Elysian Denim Set Synical Global Stitches Hoodie Young Chicken Pox Drop Vague Studios Drop Othxr Winters Arc Collection Bela Cartes Cargo Denims SATURDAY 16TH MARCH Alexander Spade Drop Project Capri Rhinestone Denim

Here are this week's Fashion Drops of the Week, for the week commencing 4th March, for the 10th week of 2024. 10. LA FAM NEW DROP 9. MIDWEST & BEYOND NEW DROP 8. OMNEE WORLD SERENITY V2 DROP 7. AWARENESS SOCIETY MAJIN BELT DROP 6. NELSON NEMO SASHIKO STITCH DENIM 5. 00DG LEATHER BOMBER JACKET 4. DELIRIA PANTS DROP 3. ACCESS AXIS FUR DROP 2. PDF CHANNEL SS24 DENIM 1. FLOWER INSTINCTS HASH NECKLACE What do you think of this week's picks? Comment below!

Don't say UNDISCOVERED not for the people. Here are ten brands under 500 followers. Most look like they're just starting out and it's looking very promising, it'll be interesting to see how they go on to develop and do in the future. Show these brands some love.

I was talking to a brand owner last week and he said something that stuck with me and prompted this post idea. I asked them where they were based and he said that where he was from wasn't a very “fashionable” place. Now a lot of people believe they’re capped in what they can do creatively because of their location and yes while there may be some truth to it sometimes, I think you're doing yourself an injustice if you let this hold you back. Sure, being in a big well known city where you can make a connection and put yourself in circles that further accelerate your creative endeavours is a smart idea and I still encourage that. But I wanted to highlight why your location doesn't matter as much as you think. 1) Be the First If there’s no big brand that's made it from your city or town, be the first. It's legit easier to stand out as there isn't as much competition. Start local, Think Global. We often think it's impossible because we haven't seen anyone else do it. Chances are there are thousands of other people who are in a similar mindset to you. Why not put your city on? Decide that you're gonna become the face of fashion/streetwear from where you're from and be the example thousands of other people were waiting for. 2) Make do with what you got If you're still in education, you have such a huge advantage because there are people like you all trying to make it, use them and use your friends. Connect with those people to achieve your goals eg aspiring photographers, journalists, directors etc. Additionally, you have the internet, you can make online friends and find online communities. All inspirations and resources can be found online, don’t take it for granted. 3) It's not all that it seems It's not all sunshine and rainbows in the big cities. People often think your life changes for the better instantly but the truth is you have to put in the graft to use that new environment and make shit happen. Not to mention these big cities all come with their own new issues you may not be aware of. This post is merely to correct your mindset in the right direction for your creative endeavour. I hope this post helped you.

What's Dropping this Week? I got you MONDAY 4TH MARCH Vandy the Pink Drop TUESDAY 5TH MARCH Alive Form Flaine Collection WEDNESDAY 6TH MARCH CORVIDAE Embossed Logo Puffer Jacket THURSDAY 7TH MARCH Better with Age Shorts Divin by Divin Windbreaker Jacket FRIDAY 8TH MARCH Esenes x Bravest Custom Tabi Timbs Saalt Studio Oat Hoodie Ditch Hoodie Drop Bottega Desires Washed Denim Shorts Lost and Found Tribal Bunny Hoodie Worldwide Denim "All Eyez on Me" T Omnee World Painted Bomber Jacket Midwest & Beyond Red Rock Camo Oil Washed Hoodies Jakis Christ Darkrealm Puffer SATURDAY 9TH MARCH Aktivelab Monochrome Tracksuit SUNDAY 10TH MARCH Have You Died Before Fade Decay Denim AfterHours Orca Set Flower Instincts Hash Jacket

Here are this week's Fashion Drops of the Week, for the week commencing 26th February, for the 9th week of 2024. 10. MENACE LA DROP 9. FUGAZI DELIVERY TWO 8. CAPENCI ESSENTIALS 7. BLUINDIUM COLLECTION 02 6. PRIVATE AFFAIR SACRED HEART HOODIE 5. BBIMP SANDAL DROP 4. LAST DISCIPLE X YOUTHOOD BRAND NARROW PATH SANDAL V2 3. ESENES X BRAVEST BRAINIACS 2. NO FAITH STUDIOS DROP 1. MAGDALSADE CATHEDRAL DUFFLE BAG What do you think of this week's picks? Comment below!

A few dope pieces that caught my eye recently, which ones are you feeling? FRESHIAM DENIM SETS Freshiam released their Infinite Collection a few weeks back including these denim sets and a range of hardware pieces. KRAFTWORK DUA CARGO Kraftwork Dua cargo is a flared cargo that surrounded by eight pockets, including completely detachable waist cargo pockets. It also dropped not too long ago so is available right now. WHYWOULDULIE TAG HOODIES Whywouldulie sized up inside tags and hand sewed them on the outside with neon green stitching. SUBSTRATE BONE CLOG The most recent dropped on the list having arrived just yesterday, the clogs having been long anticipated after being previewed for months now.

Bluindium, led by visionary designer Blu, unveils a captivating collection that defies convention with a fearless fusion of leopard prints, luxurious fur accents, and ready-to-wear elegance. Inspired by the untamed allure of the wild, Blu seamlessly integrates bold leopard prints into sleek designs and statement pieces, inviting wearers to embrace their inner strength and confidence. Complemented by opulent fur trims and plush 2 piece sets, Blu's designs exude luxury and sophistication, while maintaining versatility for seamless transitions from day to night. With meticulous craftsmanship and attention to detail, Bluindium celebrates individuality and empowers wearers to express themselves with poise and panache, making every ensemble a true testament to bold self-expression and timeless style. Words by @lohokur

Emerging Clothing Brands on the Alphabet, scroll through and see which you feeling. ABVE ALL ELSE BETTER WITH AGE CETRA VISIONS DEKOI STUDIO EASTWOOD DANSO FALMARAN GLUC GATOR HOMAGE YEAR I’M HAPPY PROMISE JASMAINS PARIS K - TWO STUDIOS LA MASKARADE MUTIMER NINTAI OTHXR PAYNESTAR QUOTED LA RITTEN ONLINE SPENCER BADU TORA LILY UNWONTED VENGEANCE STUDIOS WISH ME LUCK XWORE YEARS OF TEARS ZAM BARRETT

What's Dropping this Week? I got you MONDAY 26TH FEBRUARY Private Affair Sacred Heart Hoodie TUESDAY 27TH FEBRUARY Saih Gallery Jesus Hoodie Chew Forever 3D Tribal Denim Set SXVSU Drop WEDNESDAY 28TH FEBRUARY Personal Growth Skate Lows Caiiro Studios Drop THURSDAY 29TH FEBRUARY Senses Gallery Chaos & Salvation Drop Do Not Disturb Studded Leather Jacket Menace LA Drop The A3B Home Run Collection Fyre Collective Blocksuit Drop FRIDAY 1ST MARCH So Silent Grey Fur Zip Up Last Disciple x Youthood V2 Sandal Esenes Brainiacs Mules Icon NYC Infinity Collection Artifice Life & Death Tapestry Crewneck By Seaggs x Magdalsade Opus 2 Drop Same 24 Hours Zip Up Hoodie Krypto World Essential Hoodie Reyzerati Key Lime Denim Set Durag USA Drop Dieuxenfants Sweater Drop Envy Nullus Essential Track Pants SUNDAY 3RD MARCH Lostboys Archives BBTBNW Hoodie Specthetics Arctic Jacket More Money More Love Money Talks Drop Whywouldulie League Sweat Set