Reece was initially a professional footballer before retiring to pursue fashion. His failure and lessons learnt in his football career is what fuelled his successful brand. Since then Reece has built one of the UK's most respected fashion brands.
Reece sat down with host Raheem to talk about his journey and further advice on fashion business. I’ve collated the best learning points that would cater to you and your own brand.
This does not mean neglect the other factors, just ensure your product has demand. A good product isn't only limited to design. A good product can have social proof or portray status, create an emotional connection or provide convenience in one's life.
VIDEOS DON'T LIE
Seeing video of your clothes sets you apart from your competition because it allows people to now envision what it would look like. This gives them reassurance as it builds trust, resulting in better conversions.
HOW CAN YOU USE PRICE INCREASE TO YOUR ADVANTAGE
Price is always a touchy subject when starting a brand. Whether you want to go too high or low, it's up to you. Rest be assured if your brand/product is strong enough, people will break the bank. Be aware, this can come with time. Starting low, building your brand and increasing that price is a viable option.
Balancing multiple side hustles will actually work against your contrary to your belief. It's a little different if you're in education or have a job, but in general you want all your energy and attention going into your brand.
PUT YOUR EGO LAST
It's very easy to tell people who start brands for a money grab or a status boost. Those people will never last because they will naturally look for the shortcuts to fulfill their personal goals. Building a clothing brand is a long term game, so short term decisions will lead to a short term brand.
FOLLOW THE FUNDAMENTALS
In anything you decide to pursue and go forward with, ensure you're implementing the basics. Everything else will still help but it should be secondary. Cut out the fluff and stick to what's most important, the rest will follow.
DON'T NEGLECT FEMALE PURCHASING POWER
I think Reece has explained this perfectly. That being said the space most caters to men, catering to a female demographic shouldn't be ignored. Reece expands on how if you can do this in the episode so i'd recommend you watch it if women suit your demographic.
I also strongly recommend watching the full episode online
Thank you to Reece Wabara & Raheem for dropping this. There is so much value for those who take the time to watch and listen.