Jimi Vain linked up with McDonalds Finland to create a 27 piece collection upcycling the uniform into more stylish pieces.
Vain is an emerging fashion label out of Helsinki , Finland . The idea was inspired by Jimi’s childhood where McDonalds was the spot where he and his friends used to hang out. He wanted to reimagine the uniform and bring a new perception to it.
The collection will not be available to buy as it’s only available via raffle for McDonalds Finland employees. Nevertheless, we can definitely say, it makes a great collection.
Vain is an emerging fashion label out of Helsinki , Finland . The idea was inspired by Jimi’s childhood where McDonalds was the spot where he and his friends used to hang out. He wanted to reimagine the uniform and bring a new perception to it.
The collection will not be available to buy as it’s only available via raffle for McDonalds Finland employees. Nevertheless, we can definitely say, it makes a great collection.