ARTH ATELIER: TRADITION MEETS TECH

Boston-based brand Arth Atelier are quietly redefining what it looks like to create true luxury clothing. Founded on an East-meets-West philosophy, the brand creates a fusion between modern silhouettes and centuries-old Indian craftsmanship. In doing so, they are building a new subgenre of luxe, one that’s as transparent as it is timeless.

The name Arth Atelier says it all really, Arth meaning significance in Sanskrit, coupled with Atelier, the French word for workshop. Together, they create a powerful dynamic, hailing both the brand’s Indian heritage and the professionalism associated with French couture. This wonderful synthesis communicates perfectly the brand’s core: garments with great substance, rooted in the hands that make them.

Whilst many brands remain waving around sustainability as just another selling feature, Arth Atelier’s approach feels authentic. Every piece comes with a scannable QR code that lets you trace the garment’s entire process, right back to the farm from where the fibre was first harvested, all the way to the workshop where it was brought to life. Transparency that doesn’t hide behind labels and lengthy research is hard to find nowadays, and the fact that every step, apart from linings and trims, is completely traceable, really goes to show that sustainability is at the very core of Arth Atelier’s values.

Founded by three pillars: art, craft, and impact, this brand works solely with natural, organic, and recycled fabrics, such as peace silk, Lyocell, and upcycled headstock fabrics. Each collection released performs as an homage to traditional artisanship, brought to life through a modern lens.

There’s an honesty to Arth Atelier’s process that feels incredibly welcome, especially given that many brands seek to ‘pass off’ their product as sustainable, using buzzwords such as ‘ethical’ and ‘environmentally conscious’, to move more sales. Arth Atelier doesn’t just wave transparency around; they invite you to be thorough and investigative, to dive deep into their processes, to fall in love with your garment’s story, not just how it is before you today.

Maybe this is the future of luxury fashion? Fashion that tells the truth, and compels the user to fall in love with an often forgotten creation story

Shop the new collection here