Dubbed the "hottest brand" coming out of Austria’s capital, @rare___humans had Vienna in disarray last weekend!
They announced their "Free Event" prior to the chaos stating "All products are free. No rules. Take what you want. Take as much as You want". Sure enough, people listened!
Their first store event debuted their "Young & Wild" Collection. The name of the drop perfectly matches the scenes we're seeing as hundreds of customers rushed the store to get first dibs on the collection. As a result, it gained the attention of Austrian media and police while also rapidly increasing Rare Humans' follower count.
For those that missed the event, they will be doing an online drop on May 28th, don't miss out twice!