As much as women support the streetwear industry, it’s no secret that it remains a male-dominated market. Sharkkini’s growing community is evidence that there was a gap to fill, and the brand has already drawn a cult following among social media and sought-after female creators, from Jorja Smith and Ayra Starr to Coi Leray and girl group FLO.
Designed for the “grown & sexy”, Sharkkini is all about providing the modern creative woman with superlative essentials she can rely on time and time again. Founded by Chakkana in 2020, the London-based label reflects her signature style and multifaceted career, which finds her at the prime intersection of the city’s fashion, culture, and music scenes. As a busy woman who often lives out of a suitcase, the brand is her way of realising the ultimate version of key pieces. Unapologetically bold and effortlessly assured, Chakkana’s designs upgrade run-of-the-mill staples for confident and commanding women like herself.
"The effortlessly sensual uniform of the modern creative woman."
It all started with a bikini. Chakkana’s first goal was to create the perfect nude swimwear for brown skin, but she continues to approach each design with discerning attention to detail, form and feel. Think waist-cinching bombers with contrast ribbing; iconic denim separates boasting her signature angel wing motif (a reference to her back tattoo); and flowy jersey tracksuits, dresses and micro-mini skirts in an earthy palette of burnt terracottas and buttery yellows — reliable shortcuts to feeling yourself, in the best way possible.
At once playful and practical, sexy and functional, Sharkkini’s nods to the video vixens and streetwear of the 90s, as well as the fashion lifestyle labels of the aughts, are foregrounded by Chakkana’s knack for serving up timeless, wearable silhouettes and high-quality fabrics with unique detailing. Each piece is made to be worn on repeat as part of a modular wardrobe that can be mixed and matched for long-haul flights, days on set, and long nights out.
“When it comes to streetwear, it can be hard to find the perfect fit and feel when so many women’s lines can feel like an afterthought,” says Chakkana. “Sharkkini is streetwear designed for women by women. The brand moves from a female perspective but is focused on growing a connected community across all genders & busy lifestyles. I want to make sure that I can create opportunities for creatives like me, and younger ones especially.