We’ve just kickstarted the year and one brand couldn't wait to submit their drop for the campaign of the year, that brand is Lil Denim Jean.
Lil Denim Jean is dropping 2 dirted jeans which were dirted by the team who wore them all year. The campaign sees models wearing the jeans while disrupting a Christmas Dinner. The brand started how the campaign is “an ode to freedom”. It represents “not fitting in” and messing up Christmas dinners in response to the annual personal questions you get from family members.
Catch more of the behind the scenes via their page and be sure to get ready for drop arriving today!