ARTISTS WHO STARTED CLOTHING BRANDS

In today's world, attention is currency. As artists grow their audiences, they also look to grow and expand their wealth. Starting a clothing brand has proven itself to be one of the most common ways to not only do that but also spread your message and connect with your super fans. This also accounts to tour and album merch, although I would argue there is a difference between the two.

NARCISSIST - PLAYBOI CARTI

OVO / NOCTA - DRAKE

YEEZY - KANYE WEST

NUWO - BRENT FAIYAZ

GOLF WANG - TYLER THE CREATOR

MAINS - SKEPTA

SYNA WORLD - CENTRAL CEE

SPIDER - YOUNG THUG

BBC / ICE CREAM - PHARRELL WILLIAMS

Fashion and music have always had that sibling-like relationship and in an age where fashion and style are cornerstone elements of society, it's no surprise that more and more artists are seemingly evolving from simply selling merch to developing clothing brands that represent their image.

Honourable mentions go to @travisscott (although it's more of a label) and a lot of artists on the UK side. These include @fredo , who officially launched @pglondon this week, @centralcee who is yet to launch @synaworld , Jhus (@theuglygram) with @theugliest , @thebugzymalone with @_b.malone_ and @santandave with @longlivepsycho.

Let me know what artists I missed out on