Here’s our Trend Forecast for Underground Streetwear 2023!
THE ACCESSORIES BOOM
Last year i saw brands coming out with a lot more accessories than before. Jewellery, bags, belts & more. Headphone customisations were probably the most popular trend coming up in this.
Whether punk has influenced this move or not, we're seeing an incline of brands using this material. Leather sets and leather bags have been the most popular items I've seen.
Mohair cardigans have been blowing up recently. Marni practically has a whole wardrobe of mohair pieces. I've seen more brands experiment with this material and even put them on shoes. This year I want brands to use mohair and use it more creatively.
SHORT FORM CONTENT MARKETING
Like it or not, short form content marketing is here to stay and 2023 will see an increase in this. Social media platforms have made it some of their primary focuses causing a lt of backlash. That being said, don't underestimate this opportunity if you're willing to adapt.
NEW FOOTWEAR SILHOUETTES
Underground brands are creating their own silhouettes for shoes, despite footwear being one of the most complex items to design. this trend will gain a lot of people's favour and set the standard in the underground footwear scene.
I feel like pop culture has caused a recent surge in people wearing tracksuits. But the material may probably evolve bringing forward the shell suit. i definitely would want to see more of them.
DISTRESSED DENIM REFINED
Distressed denim seems to be making a return but in a more creative fashion. More designers are distressing denim by hand creating new shapes and patterns which form these denim pieces.
UK BRANDS WILL BRIDGE THE GAP
Yes this may be a little biased but truth is UK brands have been on a steady incline for some time. How ever long it takes whether it's this year or beyond, i do believe it will happen. Tiktok will be a good tool that will bridge this gap.
2022 saw the rise of more innovative materials and i think in 2023 it will continue to rise. Fireproof materials, gore-tex type materials, colour changing materials and heat reactive materials are just some of the technologies we've seen on clothing.
In summary, I see brands maturing in the material element moving to newer and less common materials than usual. TikTok and Reels will also boom and with that comes a whole host of new brands!
I know some of you hate trends which is valid. But these are all based on my observations running this page.