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Here are this week's Fashion Drops of the Week, for the week commencing 29th May, for the 22nd week of 2023. *Featured* S4US Ready for War Joggers 10. Hillside Black Jacket ft New Logo 9. Wish Me Luck Racer Vest 8. La Maskarade Drop 7. NR31 G-Town Polo 6. Jakis Christ Eden Work Jacket 5. Haunted Starbucks x Cease Two Exist “Cease 2 Haunt” Collection 4. Bluboy x Young Chicken Pox Drop 3. Lostboys Channel Drop 2. Unknown UK Summer Drop 1. Alexander Digenova Collection One What do you think of this week's picks? Comment below!

Here is a quick recap of brands that dropped over the weekend! It's a bit late but there were so many good drops last week that I couldn't fit them all into drops of the week. I still wanted to cover these brands especially since a lot of these items are still available or you can simply be put onto a new brand. So slide through and discover! MIST HOODIE RESTOCK & BEANIE DROP UNKNOWN UK SPRING DROP WISH ME LUCK AMERICA'S CHOICE CAPS JEHUCAL T DROP CLINTS DROP EZRA PHARAOH SPRING DROP SPLIT DAT RESTOCK + NEW ITEM DROP DO NOT DISTURB CLUB STUDDED LEATHER JACKET DARKER DESIGN PUNKSS KNITTED SWEATER

Central Cee finally launched his clothing brand, SYNA World. @synaworld announced its launch with a promo video filmed in London and directed by the one and only @lengurz . It includes multiple cultural references and easter eggs making it relatable to the audience they are trying to target while also giving fans plenty to look forward to with SYNA. Leading up to the launch, somebody actually guessed the password to the online store, confirming themselves as the first to get their hands on a SYNA tracksuit. Despite SYNA only allowing 1 item per person, resellers from both the popup and online drop wasted no time taking to depop and eBay to sell their items upwards of £200 - £300. WHAT WENT DOWN? On Sunday, Central Cee launched his much-anticipated brand SYNA World after announcing the launch saturday night. In unique fashion, the brand launched via car boot sale and later went on to drop at 8pm UK time in which the clothes reportedly selling out in less than 10 minutes. Central Cee isn't one shy of pop-ups with him having done multiple around Europe while also having to cancel one due to turnout being too high. The car boot sale was a success with people of all ages pulling up. The SYNA team pulled up to in ballies and tracksuits hoping out of their luxury cars to sell their goods in bags which mirror cali packs. While people were able to cop the tracksuits, people who pulled up also had the chance to get first hands SYNA T's. Central Cee also made an appearance wearing both SYNA and unreleased Corteiz windbreaker while taking pictures with fans. WHAT DROPPED? When the SYNA dropped the promo launch video. The comments were disappointed expecting announcements of an online drop too. Within short notice of the car boot sale finishing, SYNA announced they'll be dropping online too. The online drop consisted of 4 different tracksuits including green, blue, red and grey retailing at just under £185. The tracksuit featured SYNA logo branding on the hoodie and both the rear and shin area of the tracksuit bottoms. SYNA finished off the look with their signature rope drawstring both on the hoodie and bottoms. The website had a vintage microsoft aesthetic contrary to the aesthetics portrayed with some of the other branded assets. SYNA so far looks very promising, for me the most impressive thing is the marketing rollout. It's clear that a lot of thought has been put into it and its execution seems to have gone exceptionally. I see a very slim chance of failure considering the resources he has access to, the mentors he's connected with and the supportive circle/fan base he's in the centre of. Let's not forget his cult-like influence. Central Cee has been able to sell out the Kalenji Running Hat and a Decathlon Jacket with no promo, no mention of the clothes but by simply wearing it. Scroll down our page and check the first post we did on the brand to find out more. Big shoutout to @kaivyon for the work on the flicker.

DISCOVERING THE MENACE TO SOCIETY: MENACE LA MENACE is a brand out of the USA founded by Steven Mena. In the span of 9 years, MENACE has become a streetwear powerhouse, earning themselv Discover Mar 29 10 min DISCOVERING THE MENACE TO SOCIETY: MENACE LA Dec 14, 2022 16 min THE YEARS OF TEARS STORY Oct 12, 2022 6 min BROKEN PLANET: THE BRAND FROM SPACE Shop Our Newsletter Subscribe to the UNDISCOVERED Newsletter for exclusive first hand access to our content, updates & more! Email Subscribe Drops of the Week 1 day ago 1 min DROPS OF THE WEEK 19 (15/5/23) SYNA WORLD, JEHUCAL, PALASADE & MORE May 7 1 min DROPS OF THE WEEK 18 (1/5/23) RIOT HILL, STOLEN ARTS, PUNK AND YO & MORE! Apr 30 1 min DROPS OF THE WEEK 17 (24/4/23) RIO LEONE, PDF CHANNEL, ACCESS AXIS & MORE! Work with Us We Create Marketing Strategies to Grow Your Clothing Brand. Let's Work! Latest DROPS OF THE WEEK 19 (15/5/23) SYNA WORLD, JEHUCAL, PALASADE & MORE 1 day ago 1 min THE FIRST UNDISCOVERED INTERVIEW 2 days ago 1 min DROPS OF THE WEEK 18 (1/5/23) RIOT HILL, STOLEN ARTS, PUNK AND YO & MORE! May 7 1 min A LOOK AT CEASE & DESIST SUNSET RODEO COLLECTION May 7 2 min IT'S ABOUT TIME WE SHONE LIGHT ON YAKU May 7 1 min DROPS OF THE WEEK 17 (24/4/23) RIO LEONE, PDF CHANNEL, ACCESS AXIS & MORE! Apr 30 1 min DISCOVERING ROY MICHAEL Apr 29 5 min DROPS OF THE WEEK 16 (17/4/23) YEARS OF TEARS, PEARLED IVORY, CRVDAE & MORE! Apr 23 1 min AVANTGARDE VISIONS PLAY THEIR PART IN THE FUTURE OF FASHION Apr 20 4 min THE BEST LOOKS FROM NO/FAITH STUDIOS' NEW COLLECTION Apr 19 2 min 1/28

ABOUT KELLY ACHEAMPONG Kelly is the founder of UNDISCOVERED - A digital platform documenting underground and upcoming clothing brands worldwide. Since starting this platform in 2019, it has grown to over 32,000 Instagram followers, gained over 180,000 YouTube views and covered over 300 different clothing brands across the globe. Through UNDISCOVERED, Kelly has grown a passion for content creation and developed his skills in video editing, graphic design, copywriting and more. Managing UNDISCOVERED has also developed skills such as visual branding, both business and marketing theory while staying on top of a fast-paced industry. Moving forward, Kelly looks to expand the community he built by creating engaging content for his ever-growing audience. Discover My CV LISTEN TO MY INTERVIEW AWARDS & COMPETITIONS PHILLIP BROWNE Here I planned a content strategy for the launch of Phillipe Brownes Stepney Workers Club sneaker, a new shoe they added to their footwear catalogue. Phillip Browne is a leading menswear retailer based in Norwich. To get a more in-depth idea about my content strategies for Philip Browne, click here . GRADUATE FASHION WEEK I was approached by a marketing recruiter to create some buildup content for the Graduate Fashion Week. And so I created a reel documenting my process behind creating content and how it has developed over time. The video was then posted on the official Graduate Fashion Week Page in which I entered multiple competitions including Terry Mansfield Fashion Publication Award, The New Business Award, The Digital Fashion Award and the Fashion Marketing Award. I then got selected by my university for the "New Fashion Business Award" PORTFOLIO My portoflio encompasses the highlights of my platform including my best content, my content creation skills, and my platform revamp. Discover My Portfolio! GET IN CONTACT WITH ME Mail

Case Studies Articles giving you an in depth study into brands and underground fashion. Oct 12 6 min BROKEN PLANET: THE BRAND FROM SPACE Sep 28 6 min THE DRAMA BEHIND DRAMA CALL Jun 16 9 min HOW CORTEIZ RULES THE WORLD Jan 27, 2020 13 min Counterfeit Fashion – An In Depth Look Into Fake Fashion