S4US is a brand out of the UK centred around individuality where people have different perspectives and interpretations of the brands’ pieces and how to style them 🇬🇧
Behind the Brand
“I want things to feel personal to the consumer. I want people to be able to talk about the brand and say what it means to them, and people to hear others' perspectives and also see how they May style it differently.”
After taking time off last year to re-evaluate the brand, saved for your soul has come back revamped with a look identical to the owner’s personality.
S4US is an abbreviation for Saved 4 Your Soul but also means “Shits 4 Us, adding a community-type feel to the brand.
The new look has a darker aesthetic with more focus on silhouette and materials. This is a Move away from the old aesthetic which was largely based on screen-printed graphics and logos.
Extra features include multiple tabs on the jackets, multiple pockets for storage and customisable trousers which can be worn as shorts and adjusted for a straight or cuffed fit around the ankles.
The shift the brand has made to make it more personal between brand and consumer allows for a deeper connection and helps build up that community feel even more.
Seeing how customisable the set is with its minor details, fully aligns with the brand's meaning. Embodying your brand concept into clothing is one of the most challenging aspects in fashion design, but S4US has made it seem effortless.
Here’s some more info about the drop 👇🏾
- The drop is available now! (Friday, 6pm UK time)
- First 5 orders over £60, get a free chain
- Each garment had multiple functionalities
- There will be a new drop at the end of every month for the whole of the year 👀
I’ll leave off with a quote from the brand itself
“I want things to feel personal to the consumer. I want people to be able to talk about the brand and say what it means to them and people to hear others' perspectives and also see how they may style it differently”
Head to their page to cop your set and stay tuned for the rest of their drops! S4US