Effn Clothing has been moving from strength to strength holding up the Australian/New Zealand streetwear scene since their conception in 2017, Originally starting as a graphic "90s Rap Tee" brand, they eventually developed into the brand you're seeing today. They scrapped the "oversaturation" Rap Tee market in pursuit of a streetwear brand that strikes the balance between vintage silhouettes, unique twists and references to New Zealand which has strong ties to the founder's background.
Their latest drop "Aotearoa Hunter Collection" sees classic streetwear silhouettes receive a camouflage panel treatment directly designed from native New Zealand Bushland. The designs carry over from the clothes all the way to their website which echos the Bushland experience with relevant backgrounds and sound design in mind. The collection includes structured hats, beanies & skullies, skirts and both panelled pants & shorts with Hunter Bikinis coming soon.
Head to their store to shop their latest collection available now.