Born in 2020 on the vibrant streets of Lagos, Nigeria. AKTIVELAB was founded by Doyin. A convergence of passions, this streetwear brand finds its roots in Doyin’s love for fashion, music and classic films. The brand’s ethos is a dynamic fusion of music, film and laboratory elements from Doyin’s Biology degree, intertwined with the rhythm of street culture.
Growing up in Lagos, Nigeria opportunities were limited. The name AKTIVELAB mirrors resilience and an unwavering commitment to staying active in the pursuit of dreams. “Pushing Dreams” encapsulates the brand’s philosophy, serving as a poignant reminder to relentlessly follow one’s aspirations despite challenges. The inception of AKTIVELAB by Doyin marked the genesis of a streetwear movement fueled by a profound admiration for the creative genius of the late Virgil Abloh. Doyin’s passion manifested into a brand that spoke the language of urban culture and artistic expression. The journey began with a series of drops, each piece meticulously crafted to embody the spirit of the streets.
After a series of drops spanning until November 2021, The brand relocated it’s operations to Toronto, Canada. The brand has gained a reputation for it’s distinct brand Image, often characterized by it’s ethos “ pushing dreams “ depicting it’s emphasis on constant creation, exploration & gritty lookbooks capturing the streets of Toronto.
From the Breaking Bad inspired T-shirt paying homage to Walter White to the iconic AKTIVELAB logo, a playful reimagining of the Spice Girls logo with subtle test tube motifs, each piece tells a story. The “Before the Fame” periodic table-inspired design adds another layer, merging science and style seamlessly.
"If I had to credit one characteristic that has played a pivotal role in my journey, it would undoubtedly be my relentless determination. The ability to persevere in the face of challenges and stay committed to my goals has been the driving force behind my accomplishments. Whether navigating the dynamic landscape of the streetwear industry or overcoming obstacles in the creative process, my determination has allowed me to push boundaries and surpass my own expectations. It’s the fuel that propels me forward, fuels my passion, and empowers me to turn visions into reality. In the ever-evolving world of entrepreneurship, this characteristic has been my compass, guiding me through uncharted territories and inspiring continuous growth."
Aktivelab’s product range is a testament to its dedication to providing essential streetwear items for the contemporary creative which includes durable streetwear essential items such as T-shirts, sweatshirts, hoodies, sweatshorts, joggers and headgear such as hats & beanies which every creative should have in their wardrobe. As it’s ethos “ Pushing Dreams “ clearly suggests, Aktivelab might be a newcomer in the Toronto scene but after 3 consistent drops is well on it’s way to becoming a major player and leaving it’s prints on the streets of the 6.
Follow their journey here.
Comments