BARRIERS' RECENT CAMPAIGN IS A1

In a world occupied with speed and perfection, their “Barrera” collection moves at its own pace, urging viewers to slow down and lean in. Its quiet triumph lies not in glossy surfaces, but in the warmth of lived experiences and the resonance of shared histories. Their imagery draws inspiration from old Soviet films and the colour palettes of Jodorowsky, creating a tone that is both intimate and wide-open.

The collection is accompanied by a fashion film, which is a huge aspect of what made this such a great campaign. The film titled “Barrera” and directed by @onda on 16mm is set amid the stark deserts of Joshua Tree, California, merging performance art, rich cultural echoes, and a sense of quiet resilience.

They tapped into the desert’s rawness and the tactile warmth of shooting on film to shape the performance,” Onda explains. “Rooted in family and guided by Black cultural narratives, the concept threads a story through metaphor, leaving space for anyone who watches it to shape it into their own meaning.”

Head to their page to watch the full film, it’s honestly award worthy.