ABOUT KELLY ACHEAMPONG
Kelly is the founder of UNDISCOVERED - A digital platform documenting underground and upcoming clothing brands worldwide. Since starting this platform in 2019, it has grown to over 32,000 Instagram followers, gained over 180,000 YouTube views and covered over 300 different clothing brands across the globe.
Through UNDISCOVERED, Kelly has grown a passion for content creation and developed his skills in video editing, graphic design, copywriting and more. Managing UNDISCOVERED has also developed skills such as visual branding, both business and marketing theory while staying on top of a fast-paced industry.
Moving forward, Kelly looks to expand the community he built by creating engaging content for his ever-growing audience.
LISTEN TO MY INTERVIEW
AWARDS & COMPETITIONS
Here I planned a content strategy for the launch of Phillipe Brownes Stepney Workers Club sneaker, a new shoe they added to their footwear catalogue. Phillip Browne is a leading menswear retailer based in Norwich. To get a more in-depth idea about my content strategies for Philip Browne, click here.
GRADUATE FASHION WEEK
I was approached by a marketing recruiter to create some buildup content for the Graduate Fashion Week. And so I created a reel documenting my process behind creating content and how it has developed over time. The video was then posted on the official Graduate Fashion Week Page in which I entered multiple competitions including Terry Mansfield Fashion Publication Award, The New Business Award, The Digital Fashion Award and the Fashion Marketing Award. I then got selected by my university for the "New Fashion Business Award"